[103] Mastering Two-Way Church Communication Online with Katie Allred

Learn practical strategies for enhancing your church’s digital communications with expert Katie Allred, founder of Church Communications Group. From managing social media engagement to optimizing YouTube content, discover how to create meaningful two-way conversations with your congregation online. Katie shares insights on effectively using Facebook groups, responding to comments, and leveraging AI for ministry efficiency.

Key Topics:

• Engaging authentically with social media comments
• Creating searchable YouTube content for ministry
• Using Facebook groups vs pages effectively
• Positioning church content for better reach
• Managing digital community conversations

(00:00) “Digital Tools for Church Communication”
(04:17) From Harry Potter Forums to Ministry
(09:42) Engage in Social Media Comments
(13:13) Lent 2025 Devotional Guide
(15:24) Encouraging Engaging Church Comments
(18:40) Churches Utilizing YouTube Better
(21:13) Internet Authority: Perception Versus Reality
(26:39) Facebook Group: Deeper Conversations & Networking
(28:08) “Private Conversations Over Public Debate”

Find more episodes and episode notes at www.resourceumc.org/mycom-podcast