{"store":{"baseInfo":{"podcastTitle":"MyCom Church Communications and Marketing","slug":"mycom","podcastDescription":"MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church communicators, pastors and leaders with support from MyCom creators and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20233559/mycompodcast_square_thumb.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20233559/mycompodcast_square_thumb_1200x628.jpg?s=7c6450857d3137aa61bf565efb6bc498&e=jpg","podcastUrl":"https://mycom.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/mycom/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-94zk2-134bd57","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":104,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"United Methodist Communications","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=68007f84ff92cd171d057150","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-94zk2-134bd57-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/mycom-church-marketing-podcast-find-your-audience-tell/id1212480603","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fmycom.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog20233559%26podcastIdTag%3D94zk2&dfl=https%3A%2F%2Fmycom.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/76ChjaUI6V59giN7GO5mKg","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/f6435d44-c0ea-435e-b1ec-5b47e5ebabc6/mycom-church-marketing-podcast-find-your-audience-tell-your-church%E2%80%99s-story-and-share-god%E2%80%99s-message-of-grace-and-hope","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://www.iheart.com/podcast/256-mycom-church-marketing-pod-31063213/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/XMDRXAcaNu5K","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-XpDwVyfaNu5K","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"2025 United Methodist Communications"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.generic","app_store_id":1484287462,"app_name":"Podbean Biz Podcast App","scheme":"enterprise-podbean-com"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":false,"organizationName":"United Methodist Communications","organizationPageLink":"https://www.podbean.com/podcast-network/pdellibovi4cbfn2hm"},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://mycom.podbean.com","apiCommonParams":{"t":"68007f84","clientSignature":"c182ad8aa1b9c1f84b999bcd8fdf7618","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":null,"commentsTotalPage":null,"commentsPage":null,"commentEpisodeId":null,"episode":{"id":"pb25074675","idTag":"786zz","title":"Ep. 015: The ethics of church marketing","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/20233559/mycompodcast_square_thumb_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20233559/mycompodcast_square_thumb_1200x628.jpg?s=7c6450857d3137aa61bf565efb6bc498&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20233559/mycompodcast_square_thumb.jpg","previewContent":null,"content":"

We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing.

===============

Related MyCom Articles

Church Marketing Plan Tool – Recently optimized to take less time to create a plan

http://www.umcom.org/learn/market-your-church

Online Church Marketing Course
\nhttps://www.umctraining.org/product?catalog=Church-Marketing

View The UMC’s latest national advertising campaigns
\nhttp://www.umcom.org/rethink-church/rethink-church

Local church advertising articles
\nhttp://www.umcom.org/services-products/local-church-advertising

How to reach newcomers to your area with Facebook ads
\nhttp://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads

Making the most of your advertising dollars
\nhttp://www.umcom.org/learn/making-the-most-of-your-advertising-dollars

===============

If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!

MyCom Church Marketing Articles: http://www.umcom.org/mycom

We’d love your input! Send ideas to podcast@umcom.org

","publishTimestamp":1512945121,"duration":1349,"mediaUrl":"https://mcdn.podbean.com/mf/web/nu8h1ays3zib8do4/redirect_mp3_s3_amazonaws_com_Website_Properties_UGC_audio-video_mycom-podcast_audio_mycom-church-marketing-podcast-015-ethics-church-marketing.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-786zz-17e9bf3","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-786zz-17e9bf3","transcriptUrl":null,"permalink":"/e/ep-015-the-ethics-of-church-marketing/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB17E9BF3786ZZ","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":2,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-786zz-17e9bf3","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb25074675","idTag":"786zz","title":"Ep. 015: The ethics of church marketing","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/20233559/mycompodcast_square_thumb_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20233559/mycompodcast_square_thumb_1200x628.jpg?s=7c6450857d3137aa61bf565efb6bc498&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20233559/mycompodcast_square_thumb.jpg","previewContent":null,"content":"

===============