Level up: Updated ways to help your church social media thrive

Struggling with stagnant social media engagement in your ministry? You’re not alone! In this episode of the MyCom Church Marketing & Communications Podcast, host Ryan Dunn unpacks practical strategies to breathe new life into your church’s social media presence. Whether you’re a church leader, communicator, or volunteer, you'll discover actionable insights to boost engagement, connect with your community more meaningfully, and expand your digital reach.

Learn why likes and reach might not be the best metrics, how to create content that platforms and people love, and why stories and DMs can become secret weapons for authentic connection. Plus, find out simple ways to make your church more visible and supportive in your digital neighborhood.

Key Insights:

• Rethink your metrics: Focus on shares and link clicks for real impact

• Make the most of Instagram Stories to engage your community (with or without sound!)

• Use direct messages strategically to deepen relationships

• Become an active digital neighbor to boost your church’s visibility

Chapters:

00:00 – Introduction: Facing stagnant social media
01:23 – The truth about engagement & platform algorithms
03:21 – Rethinking success: Likes, reach, and real value
06:06 – Why "prayers get shares" and event promotion tips
10:00 – Maximizing Stories: Format, features, and engagement hacks
15:04 – Harnessing DMs for meaningful connection
17:49 – Be an active digital neighbor: Community engagement
18:42 – Recap: Takeaways for revitalizing your practice of ministry

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Find more resources for your ministry at resourceumc.org.