MyCom Church Communications and Marketing
MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church communicators, pastors and leaders with support from MyCom creators and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church. Good reviews help other church leaders find us, so support the cause. Please also like, share and comment too. Future topic ideas can be sent to podcast@umcom.org. Thanks!
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Episodes
Tuesday Jun 05, 2018
Tuesday Jun 05, 2018
There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true.
On this episode of the MyCom Church Marketing Podcast, we are tackling the topic of audiences and how we can say the right things to the right people. Joining us for today’s episode is Laura Buchanan, the Senior Creative Content Specialist at United Methodist Communications.
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RELATED
It is time to resurrect Facebook Groups
http://www.umcom.org/learn/it-is-time-to-resurrect-facebook-groups
10 church signs that make people cringe
http://www.umcom.org/learn/10-church-signs-that-make-people-cringe
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
Advertise with use: ads@umcom.org
Wednesday May 23, 2018
Wednesday May 23, 2018
Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU!
Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton.
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CONTACT
Church of the Resurrection website – http://www.cor.org
Cathy Bien – CathyBien@cor.org
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
Tuesday May 08, 2018
Tuesday May 08, 2018
Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us is United Methodist Communication’s video guru Laurens Glass!
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RELATED
How to create a ministry spotlight during worship
Capture attention with creative church announcements
How to do video announcements: 5 questions to ask
5 out-of-the-box ways to use video to promote your church
Video marketing Part 1: Can I do it and is it worth it?
Video marketing Part 2: Production tips for video marketing
GEAR
iRig Mic Lav
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
Advertise with use: ads@umcom.org
Tuesday Apr 24, 2018
Tuesday Apr 24, 2018
You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for social media. We are joined today by Steven Adair, the social media sensei at United Methodist Communications.
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RELATED
Top 10 UMC Facebook posts for your church
How to Make Great Social Media Graphics for Your Church – For Free
5 Free Tools for Creating Social Photos and Video
14 apps easily turn boring images into works of art
How much time should be spent on social media?
How to create a social media volunteer dream team
How to reach newcomers to your area with Facebook ads
It is time to resurrect Facebook Groups
Should your church advertise on Facebook? (part one)
7 rules to reach the masses via Facebook (part two)
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
Advertise with use: ads@umcom.org
Tuesday Apr 10, 2018
Tuesday Apr 10, 2018
We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or skip it altogether.
On this episode of the MyCom Church Marketing Podcast, class is in session for Typography 101. We are joined today by Troy Dossett, the in-house graphic designer at United Methodist Communications.
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RELATED
United Methodist Fonts
United Methodist Logos
United Methodist Stationery
United Methodist Brand Guidelines
The mechanics of a United Methodist logo
HELPFUL TOOLS
Font Matcherator – upload an image and discover the font of words on the image
SPONSORS
Upper Room hosts Discovery Weekend
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
Advertise with use: ads@umcom.org
Monday Mar 26, 2018
Monday Mar 26, 2018
On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church?
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Related
Adjust your marketing plan for each generation
Connecting with the “unplugged” in your church
Connecting with the “plugged-in” at your church
Free demographic reports for United Methodist churches
Send an e-mail request to research@umcom.org or contact your annual conference communicator at http://www.umc.org/who-we-are/annual-conferences-directory
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If you enjoyed this show, please write a review.
Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles
Sign up for MyCom e-Newsletter sent twice monthly
We’d love your input! Send ideas to podcast@umcom.org
Monday Feb 26, 2018
Monday Feb 26, 2018
In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”
The practical changes Facebook is implementing to work toward this vision will have a big impact on those of us who do ministry on the platform, so in this episode of the MyCom Church Marketing Podcast, we will walk you through what’s changing and offer some ideas about how to adapt.
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Related MyCom Articles
Drop the bullhorn and engage your community in conversation
Stop talking and start listening to your community
Common elements in viral videos
10 creative ways to explore a Bible passage
Use Facebook Live to stream your church events
4 ways to use Facebook Live at church beyond the worship service
How to reach newcomers to your area with Facebook ads
Should your church advertise on Facebook? (part one)
How to create a social media volunteer dream team
It is time to resurrect Facebook Groups
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If you enjoyed this show, please write a review.
Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles
Sign up for MyCom e-Newsletter sent twice monthly
We’d love your input! Send ideas to podcast@umcom.org
Tuesday Feb 06, 2018
Tuesday Feb 06, 2018
Today we’d like to introduce you to our new MyCom podcast host, Dan Wunderlich. Dan is an extension minister who focuses on worship, communication, and creativity with the goal of helping ministries and their leaders better connect with their communities. We’re super excited to have him lead the podcast going forward. You can find out more about his work and his podcast “Art of the Sermon” at DefiningGrace.com. Help us welcome Dan with lots of good juju, likes, comments and shares!
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Related MyCom Articles
Church Marketing Plan Tool – Recently optimized to take less time to create a plan
Online Church Marketing Course
“Art of the Sermon”
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If you enjoyed this show, please write a review.
Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles
Sign up for MyCom e-Newsletter sent twice monthly
We’d love your input! Send ideas to podcast@umcom.org
Monday Jan 22, 2018
Monday Jan 22, 2018
Today we’re talking with Brett McCardle about the newly optimized FREE Church Marketing Plan tool. The original tutorial almost felt like a college course in terms of the time required to complete it, but since then, Brett has streamlined the process, made it easy and even provided forms for you to off-load some of the demographic reporting on us. Let us do some of the heavy lifting! Learn how to take advantage of this free tool right now.
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Related MyCom Articles
Church Marketing Plan Tool – Recently optimized to take less time to create a plan
http://www.umcom.org/marketing-plan
Online Church Marketing Course
https://www.umctraining.org/product?catalog=Church-Marketing
Free branding/logo service for United Methodist Churches
http://www.umcom.org/tools/free-branding-logo-service
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If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
Sunday Dec 10, 2017
Sunday Dec 10, 2017
We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing.
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Related MyCom Articles
Church Marketing Plan Tool – Recently optimized to take less time to create a plan
http://www.umcom.org/learn/market-your-church
Online Church Marketing Course
https://www.umctraining.org/product?catalog=Church-Marketing
View The UMC’s latest national advertising campaigns
http://www.umcom.org/rethink-church/rethink-church
Local church advertising articles
http://www.umcom.org/services-products/local-church-advertising
How to reach newcomers to your area with Facebook ads
http://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads
Making the most of your advertising dollars
http://www.umcom.org/learn/making-the-most-of-your-advertising-dollars
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If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org