MyCom Church Communications and Marketing

Ep. 026: Email automation with Kenny Jahng

Email is one of the most effective forms of communication, with studies showing we prefer organizations to communicate via email more than social media, direct mail, and mobile apps. But email communication is only truly effective if we are sending the right messages at the right time.
On this episode, we are discussing the solution to this problem: email automation. Joining us is Kenny Jahng, who has too many awesome job titles to sum up all that he does, but basically he is one of the true gurus in church communications. One of his more recent projects was creating and launching Church Butler, a social media resource and training service for churches.
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Ep. 025: Where to start with church branding (part 2)

In the last episode we discussed writing for your target audience. In this episode we’re covering a few more branding basics. Joining us today is Chris Heiden. He has served as the Brand Creative Manager for Chapel Roswell, a United Methodist Church in Roswell, Georgia. His wife has been one of the associate pastors on staff at the church, and this summer, they will be moving to a new church, which will be a part of our discussion today.
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A guide to pastoral transitions: The first 30 days
A guide to pastoral transitions: Day 31 and beyond
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MyCom Church Marketing Articles: http://www.umcom.org/mycom
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Ep. 024: Where to start with church branding

There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true.
On this episode of the MyCom Church Marketing Podcast, we are tackling the topic of audiences and how we can say the right things to the right people. Joining us for today’s episode is Laura Buchanan, the Senior Creative Content Specialist at United Methodist Communications.
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It is time to resurrect Facebook Groups
http://www.umcom.org/learn/it-is-time-to-resurrect-facebook-groups
10 church signs that make people cringe
http://www.umcom.org/learn/10-church-signs-that-make-people-cringe
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MyCom Church Marketing Articles: http://www.umcom.org/mycom
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Ep. 023: How We Work with Cathy Bien

Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU!
Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton.
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CONTACT
Church of the Resurrection website – http://www.cor.org
Cathy Bien – CathyBien@cor.org
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
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MyCom Church Marketing Articles: http://www.umcom.org/mycom
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We’d love your input! Send ideas to podcast@umcom.org

Ep. 022: Video announcements with Laurens Glass

Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us is United Methodist Communication’s video guru Laurens Glass!
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Video marketing Part 1: Can I do it and is it worth it?
Video marketing Part 2: Production tips for video marketing
GEAR
iRig Mic Lav
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MyCom Church Marketing Articles: http://www.umcom.org/mycom
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We’d love your input! Send ideas to podcast@umcom.org
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Ep. 021: Repurposing social media content with Steven Adair

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for social media. We are joined today by Steven Adair, the social media sensei at United Methodist Communications.
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How much time should be spent on social media?
How to create a social media volunteer dream team
How to reach newcomers to your area with Facebook ads
It is time to resurrect Facebook Groups
Should your church advertise on Facebook? (part one)
7 rules to reach the masses via Facebook (part two)
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
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Ep. 020, Typography 101 with Troy Dossett

We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or skip it altogether.
On this episode of the MyCom Church Marketing Podcast, class is in session for Typography 101. We are joined today by Troy Dossett, the in-house graphic designer at United Methodist Communications.
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United Methodist Fonts
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United Methodist Stationery
United Methodist Brand Guidelines
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HELPFUL TOOLS
Font Matcherator – upload an image and discover the font of words on the image
SPONSORS
Upper Room hosts Discovery Weekend
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Enjoy the show? Leave a review: http://www.umcom.org/mycomreview
Good reviews help other church leaders find us. Help support the cause!
MyCom Church Marketing Articles: http://www.umcom.org/mycom
Sign up for MyCom e-Newsletter sent twice monthly: http://www.umcom.org/MyComSignUp
We’d love your input! Send ideas to podcast@umcom.org
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Ep. 019: Bridging the generation gap with Jeanette Yates

On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church?
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Adjust your marketing plan for each generation
Connecting with the “unplugged” in your church
Connecting with the “plugged-in” at your church
Free demographic reports for United Methodist churches
Send an e-mail request to research@umcom.org or contact your annual conference communicator at http://www.umc.org/who-we-are/annual-conferences-directory
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MyCom Church Marketing Articles
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Ep. 018: Major Facebook news feed changes

In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”
The practical changes Facebook is implementing to work toward this vision will have a big impact on those of us who do ministry on the platform, so in this episode of the MyCom Church Marketing Podcast, we will walk you through what’s changing and offer some ideas about how to adapt.
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Related MyCom Articles
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Use Facebook Live to stream your church events
4 ways to use Facebook Live at church beyond the worship service
How to reach newcomers to your area with Facebook ads
Should your church advertise on Facebook? (part one)
How to create a social media volunteer dream team
It is time to resurrect Facebook Groups
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If you enjoyed this show, please write a review.
Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles
Sign up for MyCom e-Newsletter sent twice monthly
We’d love your input! Send ideas to podcast@umcom.org

Ep. 017: New MyCom podcast host, Dan Wunderlich

Today we’d like to introduce you to our new MyCom podcast host, Dan Wunderlich. Dan is an extension minister who focuses on worship, communication, and creativity with the goal of helping ministries and their leaders better connect with their communities. We’re super excited to have him lead the podcast going forward. You can find out more about his work and his podcast “Art of the Sermon” at DefiningGrace.com. Help us welcome Dan with lots of good juju, likes, comments and shares!
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Related MyCom Articles
Church Marketing Plan Tool – Recently optimized to take less time to create a plan
Online Church Marketing Course
“Art of the Sermon”
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If you enjoyed this show, please write a review.
Good reviews help other church leaders find us, so support the cause!
MyCom Church Marketing Articles
Sign up for MyCom e-Newsletter sent twice monthly
We’d love your input! Send ideas to podcast@umcom.org